Milan thrives on the encounter between tradition and modernity. This balance gives rise to the collaboration between MSGM and Trattoria Masuelli. For Christmas 2025, MSGM pays tribute to one of the city's iconic locations by exploring the link between style, memory and conviviality, a shared attitude that can be summed up as: alla milanese.

The collaboration takes the form of a capsule collection consisting of two T-shirts and a scarf that celebrate the Milanese lifestyle through graphics inspired by the visual universe of the Trattoria.

MSGM has also created a Christmas recipe book featuring traditional dishes from Trattoria Masuelli, enriched with visual storytelling under the brand's artistic direction.

The project is completed with an exclusive edition of the Piatto del Buon Ricordo, which acts as a symbolic bridge between Milanese fashion and gastronomy. With this project, MSGM continues to promote the city's historic sites with its characteristic contemporary lightness, in true Milanese style.