"HERE (AND NOW)!"
WOMEN SPRING SUMMER 2026

What really matters HERE (AND NOW)!? MSGM starts from its heritage and from what feels close and real — observations, details, and memories translated into clothes for today.

Spring/Summer 2026 reflects on what’s current, what’s new, and what in MSGM’s past still feels alive and relevant. A visual grammar emerges: stripes and polka dots, florals and python, checks and graphic patterns. Cotton in varied weights, poplin with geometric cuts or ruffles, distressed denim, sheer chiffon, silver eco-leather and sequins alternate, balancing lightness and intensity. Visually rich yet instinctive, made "with fun", the collection channels femininity, freshness, romance and positivity — clothes created to bring beauty and zest.

This energy takes shape in the presentation: MSGM’s Brera brutalist “temple” — becomes the epicenter of a spontaneous gathering spilling into the streets. Artemide and Fiam chairs, Campari in hand, and a vibrant soundtrack turn the neighborhood into a Milan block party - right here, right now.

Here, the store is not the destination but the starting point: both stage and catalyst, a living set that models inhabit before stepping onto Via del Lauro. Inspired by Milan’s 1980s happenings, the show channels playfulness and immediacy — letting guests feel the thrill of the live moment through transparent windows and the rhythm of models walking the pavement.

Real, desirable clothes designed for women today find their perfect frame here: not distant inspirations, but garments made to be worn — in the city, among people, in the present moment. HERE (AND NOW)! is the manifesto of a vibrant, concrete, and collective fashion — celebrating life through style, community, and experience.